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Digital pet care, AI habit companion
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Visit Official WebsiteMomo Self-Care (Self-Care Pet: Momo) by First Voyage is an AI self-care app: you adopt a digital pet named Momo, and caring for it reminds you to complete habit-building tasks; finishing tasks earns coins to buy outfits and home decor for Momo. You can also talk to Momo about self-care, and the AI recommends habits and tasks based on your goals. Deliberately non-romantic and non-NSFW, with built-in conversation guardrails, backed by a16z Speedrun and others.
Momo Self-Care, by First Voyage (founders Besart Copa and CTO Egehan Ozsoy, founded in New York in 2025), launched on iOS in July 2025 as a digital pet for habit-building and self-care; it raised a $2.5M seed round in December 2025 (a16z Speedrun, SignalFire, True Global).
A care loop — adopt the digital pet Momo, get reminders to complete tasks, earn coins to decorate Momo — drives habits; built-in AI chat suggests self-care habits and is bounded by conversation guardrails (prompt filters).
Positioned in the AI self-care and habit-building niche, its digital-pet model explicitly differentiates from romantic waifu apps, emphasizing guardrails and positive behavior change, competing with self-care pet apps like Finch.
Wraps habit-building into caring for a digital pet, Momo — gentle reminders plus AI self-care suggestions form a positive loop; deliberately non-romantic with safety guardrails.
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