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MiniMax's first AI character social app, discontinued in 2023
This product has been discontinued
Product Type
Software
Platform
AppleAndroid
Languages
Simplified Chinese
Regions
Mainland China
Pricing
Freemium
Price
Discontinued
Free Trial
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Last updated 2026-09-13· Content established
This product has been discontinued. The information on this page is preserved for reference only.
About This Tool
Glow was launched in October 2022 by MiniMax as an AI roleplay and agent-social app; within four months it reached roughly 5 million daily active users, making it one of the earliest mainstream AI companion products in China. Users could customise a character's gender, personality, appearance and voice for text chat, and publish their own characters for community interaction. The product was pulled from app stores in March 2023 over compliance issues; MiniMax subsequently carried the business forward with Xingye (mainland China) and Talkie (overseas). This entry is kept as a historical marker; Glow can no longer be downloaded or used.
Background
Glow was launched in October 2022 by MiniMax (Shanghai Xiyu Technology). Within four months it reached roughly 5 million daily active users, making it one of China's first mainstream AI social apps. It was pulled from app stores in March 2023 over compliance issues; MiniMax then launched Talkie overseas (June) and Xingye domestically (September) to carry the business forward.
Technology
Built on MiniMax's proprietary LLM, it focused on text-based character conversation with personalised character settings, contextual memory and emotion recognition; users could create and publish agents.
Market
Glow's user base and operational experience were inherited by Xingye (mainland China) and Talkie (overseas). Talkie reportedly entered the top US free entertainment apps in July 2024 with roughly 11 million MAU. MiniMax listed on the Hong Kong Stock Exchange in January 2026.
Best For
Researchers studying the evolution of China's AI companion marketIndustry observers tracking MiniMax's product historyUsers looking for the origins of Xingye / Talkie
Editorial Note
MiniMax's founding consumer product, which reached roughly 5 million DAU within four months and was among the first mainstream AI companion products in China; it was pulled from app stores in March 2023 over compliance issues, with the business carried on by Xingye and Talkie.
Strengths
- + An early pioneer of China's AI companion market
- + Roughly 5 million DAU within four months — strong demand validation
- + Its custom-character + community-sharing model shaped later products
- + Powered by MiniMax's proprietary LLM
Drawbacks
- − Pulled from app stores in March 2023 over compliance issues
- − No public product site; the original download entry is gone
- − Features and users migrated to Xingye / Talkie
- − Public information rests mainly on media reports, with limited official material
Value Assessment：Historically significant as the starting point of China's AI companion market; the product has been discontinued, so use Xingye (mainland China) or Talkie (overseas) instead.
External Resources
FAQ
Glow 和 Character.AI 的核心差異是什麼？
兩者都是 AI 角色創建與社群分享平台，但關鍵區別在於語言與市場——Glow 專注簡體中文市場，由 MiniMax 自研大模型驅動（非第三方 API），在中文語境下的語氣還原度和文化適配性明顯優於 Character.AI。但國際化和角色多樣性方面，Character.AI 遠遠領先。
Glow 現在還能使用嗎？
不能。Glow 已於 2023 年 3 月從應用商店下架，官方未再提供下載入口。MiniMax 以國內版「星野」與海外版 Talkie 承接了相關功能，原用戶可轉向這兩個產品。
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