Loading…
A pocket AI plush companion with a growing personality
Visit Official WebsiteProduct Type
Hardware
Platform
—
Languages
Chinese / English / Japanese / Spanish
Regions
China / North America / Japan
Pricing
One-time
Price
$199 presale (tax incl.)
Free Trial
—
Last updated 2026-08-25· Content established
Data may be delayed — always check the official website for the latest info.
Visit Official WebsiteAbout This Tool
Joobie (小鹰啾) is a pocket-sized AI plush companion from Shenzhen Hugbibi, positioned as a 'personality-driven carry-along pet' rather than a robot. It integrates multi-point touch, pressure, balance and sound sensors to sense hugs, walking and shaking, responding with emotional feedback. Powered by a brain-inspired emotional decision model, it supports 22 emotions and 16 personalities, and 'grows' a unique character through interaction (the company calls it 'MBTI for Pet'). The plush is the body; the companion app is the soul—raising its personality, writing a diary, changing outfits and social interaction. It debuted at CES 2026, went on sale in China in March and is expanding to North America and Japan.
Background
Joobie is launched by Shenzhen Hugbibi, debuting globally at CES 2026 in January and going on sale in China in March, with planned expansion to North America and Japan; it is the first product of Hugbibi's 'AI companion designer toy' ecosystem.
Technology
Runs an on-device multimodal perception system (touch, pressure, balance, sound) with a brain-inspired emotional decision model, supporting 22 emotions and 16 personalities; records interaction to form a unique character within days (MBTI for Pet). The companion app handles personality raising, diary and outfits, while NFC clothing enhances emotional response.
Market
Targets young users' demand for emotional value, reshaping plush toys with 'cuteness + a sense of life'; a standout Chinese AI pet toy at CES 2026.
Best For
People who want a responsive, personality-rich plush companionUsers who like touch interaction and growth-personality setupThose seeking lightweight emotional hardware to carry on a bagPlayers who want an app to raise a pet and write interaction diaries
Editorial Note
Joobie delivers warm emotional hardware via 'growth personality + pocket plush', with natural interaction, though the body doesn't voice-chat and it remains in presale.
Strengths
- + Growth-personality design makes each one unique
- + Touch, motion and sound multimodal emotional feedback
- + Pocket-sized, carry-on-bag portable
- + Companion app for raising, diary and outfits builds stickiness
Drawbacks
- − The body responds with motion and sound, not full voice chat
- − Still in presale; $199 pricing and supply cadence to watch
Value Assessment：Worth watching for users who want an AI plush pet that grows with companionship and goes everywhere.
External Resources
Similar Tools
Browse AI Companion Hardware
All information on this site is for reference only. Data may be delayed — always verify on the official website. Listings are in no particular order.